Blogging – When Is a Good Time to Start Blogging?
Business owners who’ve been around their respective industries for more than 20 years will know what
it’s like to be questionable about the new marketing tactics being used by the relatively new businesses.
One of these tactics is blogging. Older businesses would probably scoff at the idea of using a teenager’s
avenue for expressing their emotions as a powerful marketing tool. Some businesses would even laugh
at the idea of running their own website because they think it’s a waste of money.
In this day and age, business owners, both old and new, should not ignore the power of the Internet. If
you’ve owned a business for close to 10 years and you’re hesitant about starting a blog, you may find
yourself asking this question: When is a good time to start blogging?
1.) When your customer’s age group are between 15 and 30 – When most of your customers are
either teenagers or young adults, you need to start blogging because this is the generation that
is reliant on technology like the Internet to look for information. If you want to make your
presence known to them, you need to create a blog that they can visit and check. If they like
what they see on your blog, they will visit your store. This brings window shopping to a whole
2.) When other marketing tactics don’t work anymore – When you’ve invested in traditional
marketing tactics like posters, brochures, and commercials, you’ll know that they’re no longer as
effective as they were 15 years ago. Blogging is a popular method in Internet marketing which
helps you reach out to millions of customers around the world. Exaggerated as it may sound, the
Internet connects your blog to billions of people logged on to the Internet. This kind of reach
cannot even be duplicated by all the efforts of traditional marketing tactics combined.
3.) When your marketing budget is limited – Contrary to popular belief, blogging is cheap and cost-
effective. You have the option of creating a free blog from platforms like Blogger and
WordPress. Even if you were to buy your own domain name and hosting space, you’d only end
up spending $200 a year for the subscription. If you don’t believe me, check out reliable domain
and hosting sites like GoDaddy and WebGator.
There’s no better time to start blogging than now, whether you’re tight on marketing budget or eager to
generate more customers for your business. It’s time to take that digital leap of faith if you want to