Building Your Expertise Through Blogging
Over time that blogs became an organic part of a business website, it seems natural that netizens think they’re reading from the experts. But hey, this is not the case at all times. In fact, many blogs aren’t really at par with the best in their field or industry, and the bloggers behind them are known to be unqualified. So it’s a challenge to be considered an expert, particularly if you move around a niche where there’s already many so-called gurus or top pros that has a large and solid following. You still have a chance at building your expertise, though, and that’s through blogging – the right way!
The first thing to do when desirous of being tagged an expert would be to stay updated of your industry’s trends and issues. This is very important as experts are always at the edge of industry developments and goings-on. So this would mean you must be always reading the right magazines, newsletters and articles – and then blogging your thoughts. When you do start a new blog post, make sure that you have your facts straight and get your own ideas in there. You might want to be less opinionated on certain issues that would make some of your readers offended or see you as a biased person. Go light on your opinion but make sure your voice as an expert stays.
The trouble with some experts is they can readily speak out their opinions, no matter how unwelcome they are to other people. But don’t do the same because you’re still building your expertise while they’ve had years of experience and a solid following. You could choose to stay in the middle and just be truthful, and also make relevant citations with your writing. Again, make sure you have your facts straight because readers would want to have only the truth. Besides, always remember that an expert will be taken seriously for the fun and interest he could put into the blogs. On the other hand, they’d shrug off posts that are too opinionated and condescending.
Of course, it’s important to get your blog optimized. It’s not just about writing your next posts, but making sure that you integrate search engine optimization techniques. This will include writing great and effective content that addresses the readers’ interest, and at the same time, get the search engines even more interested! Once you do achieve good ranking, you are among the considered industry experts. After all, most people think that the ones on the first page of search engine returns are the top honchos of the field. So get your blog posts SEO-ed – and you’re sure to be considered an expert!
Now, don’t leave out the marketing and branding aspects of blogging. They come hand in hand when you wish to build your expertise, and would mesh well with your efforts if you plan it all right. Make sure it’s just casual marketing you put in there, like promoting your blog, yourself and what you do or sell. Get social media in your blogs as well as people want everything accessible. You could then engage everyone in your social network profile while subtly marketing and doing branding.
These are the most vital ideas in ensuring that you build your expertise with blogging. While you write and post your work, you are also out establishing the fact that you’re a reliable go-to in your industry!